Growth · 3 min read
Why founders should build systems from day one
Systems are what let a business run without the founder in every decision. Start them on day one — beginning with the founder's own discipli...
Articles
Insights for founders
Practical lessons on validating ideas, selling, hiring, fundraising and founder habits.
Sales · 3 min read
How service founders can win higher-paying clients
Stop selling hours. Target clients who value outcomes, and productise your service into clear packages with fixed scope and price. It raises...
Team · 3 min read
Your first team: a mentor, a co-founder, then interns
Early on, you don't need a big team. Start with a mentor for perspective and a co-founder for shared ownership, then use interns for executi...
Getting started · 3 min read
Before you quit your job to start a business: a 7-point check
Don't quit until you have tested demand, have at least a year of personal runway, have a mentor and know your first customers by name. Here...
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